Care, watering, light and tips for Marrubium incanum on Floravia.
Marrubium incanum, known as White Horehound, is a perennial herbaceous plant from the Lamiaceae family, remarkable for its densely tomentose, silvery foliage that gives it a whitish, velvety appearance. It produces small white or pink flowers in axillary spikes during summer. It is ideal for rock gardens, sunny borders, or as a potted ornamental plant, providing distinctive texture and color.
Mediterranean region (Southern Europe and North Africa)
This plant requires full sun to maintain its dense, silvery foliage, tolerating some partial shade in very hot climates. It is drought-tolerant once established, so watering should be moderate, allowing the substrate to dry out completely between waterings. It prefers well-drained, preferably poor or calcareous soils; waterlogging is its main enemy. Avoid over-fertilization, as this can reduce its flowering and the silvery appeal of the foliage.