Florist's cineraria (Pericallis cruenta)

Care, watering, light and tips for Florist's cineraria on Floravia.

Florist's cineraria

Quick facts

About Florist's cineraria

Pericallis cruenta, commonly known as Purple Ragwort, is a perennial herbaceous plant from the Asteraceae family, valued for its vibrant flowers ranging from blue to deep purple. Its leaves are large, soft, and bright green, forming dense foliage. It is ideal for pots on patios or as a seasonal plant in gardens, adding a touch of intense color.

Native range

Canary Islands

Care tips

It prefers bright indirect light or partial shade, avoiding direct strong sun exposure which can scorch its leaves. Keep the substrate consistently moist but not waterlogged, especially during flowering; reduce watering in winter. Use a substrate rich in organic matter and with good drainage. A common mistake is allowing the substrate to dry out completely, which can lead to wilting and flower drop.

How to save a dying Florist's cineraria

Warning signs
Yellowish or wilted leaves, drooping or soft petals. Rot at the base of the stem.
First aid
Remove withered leaves and flowers. Check substrate: if waterlogged, repot. If dry, water moderately.
What kills it
Overwatering leading to root rot; insufficient indirect light; extreme temperatures or drafts.
Can it be saved?
Yes, if roots aren't completely rotted and stem isn't severely affected. Act quickly.

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